Car rental in London

& drive.

Where to find your Virtuo in London?

Virtuo in London

London, the capital of England, is the new home for 11 Virtuo locations. Perfectly situated in key central London areas, you can be on the road in minutes exploring all that this city has to offer. Whether for business or leisure, you can also choose to escape the city in your Virtuo with our generous mileage and comfortable Mercedes cars. Explore London from every angle and be captivated by this amazing city. Enjoy!

Mercedes A-Class, GLA or Fiat 500X

Drive upgraded!

With Virtuo, no more unpleasant surprises! You’ll drive the model you’ve booked: Mercedes A-Class, GLA or Fiat 500X, the choice is yours, we guarantee the model. All our cars are recent, with low mileage and fully equipped:





The car rental simple, fast and 100% mobile.

virtuo phone key

The Virtuo revolution: no more paperwork or endless waiting lines, premium cars guaranteed and your virtual key directly in your smartphone!

A seamless mobile-only experience

Avoid painful counter queues by booking, locating and unlocking your car with your Virtuo app.

Available 24/7

Book and start your rental at any time of day or night, whenever you need it.

Premium car, every time

Always drive away the car you booked, a premium Mercedes A-Class or GLA.

Download the app now

A flexible premium offer


Enjoy and share the driving pleasure of your Virtuo with your friends, family or colleagues for free! With Virtuo, your additional drivers are offered! You can add up to 3 additional drivers for free directly into the app. And just as simply, choose the mileage package that fits your needs. Our offer includes 150 miles per day, you can adjust your package at any time (before or during your rental) for an additional charge of £0.15/ miles (within the limit of 400 miles per day and 2,400 miles per rental). Others options are also available: baby and child seats equipped with isofix system (the safety of your little angels is very important to us), snow chains (if the weather requires it) and also an insurance offer to allow you to drive your Virtuo with peace of mind. And of course, GPS is included at Virtuo!

Our customers love...

Customers reviews

With an average store rating of 4.7, our customers simply love the Virtuo service, which fully delivers on its promise: quick and simple registration, a beautifully designed app, premium cars available 24/7 (Mercedes A-Class & GLA), and a customer service that is always on hand to listen and help. All in all, a top-notch service! Virtuo makes car rental an enjoyable experience again.