The ultimate guide to hassle-free car rental in London | Book with virtuo
Public transport in London isn’t always reliable, and owning a car in the city comes with high costs, limited parking, and unnecessary hassle. Virtuo is designed to give you a better alternative—premium car rental without rental desks, paperwork, or unpredictable availability.
With Virtuo, everything happens through the app. You can book a car in seconds, unlock it with your phone, and drive away whenever you’re ready. Whether you need a car for a day, a weekend getaway, or an extended trip, Virtuo makes it effortless, flexible, and available 24/7.
Simple, straightforward, and stress-free car hire in London
Try out the experienceCar rental should be simple, reliable, and stress-free. Virtuo is built around what modern drivers actually need—convenience, premium vehicles, and fair pricing.Fully digital experience – book, unlock, and drive with your phone—no queues, no rental counters, no paperwork.Premium cars only – every car in our fleet is a high-end, well-maintained model with the latest features.Flexible pickup locations – rent from key London transport hubs or get a car delivered to your home.Available 24/7 – no opening hours, no waiting around—rent and return your car whenever it suits you.Transparent pricing – no hidden fees or last-minute surprises. What you see is what you pay.Unlike traditional car rental, Virtuo puts you in control—no unnecessary upsells, no wasted time, and no outdated processes.
Download the app
Enjoy hassle free rental by booking, locating and unlocking your car with the virtuo app.
Our List of Absolutely Must-See Attractions in London
London has long been one of the world’s premier holiday destinations. Tourists flock to the capital city to marvel at its history, soak up its culture, take in the stunning architecture, and experience the very best of British hospitality. If you’re planning a trip to London, then make sure you don’t miss these must-see attractions:
- Buckingham Palace – No trip to London would be complete without a visit to the majestic Buckingham Palace, home to the British royal family. Take a tour through the State Rooms and wander through the gardens.
- The London Eye – The London Eye is made up of 32 glass capsules and is a great way to see the city.
- Big Ben – Big Ben and the Houses of Parliament are iconic symbols of London and should be on every sightseeing itinerary.
- The British Museum – Wonder at the vast collection of cultural and historical artefacts in the British Museum.
- Shakespeare's Globe Theatre – Treat yourself to a truly unique experience and take in a Shakespearean play in the original setting.
Don’t forget to make the most of the fabulous food and drink on offer in London! Areas like Soho, Covent Garden, Islington, and Brixton are packed with world-class bars, cafes, and restaurants. Settle in for a pint in a pub, tuck into some fish and chips, soothe your nerves with a mug of tea, or enjoy a hearty curry. There’s simply loads to love about London!
Frequently Asked Questions
How much does it cost to rent a car in London?
Virtuo offers premium car rental at competitive prices, with daily rates starting from £31/day. Longer rentals offer better value, as weekly rates lower the daily cost.Hiring a car for multiple days or weeks is often cheaper than renting for just a day. Weekday rentals tend to be more affordable than weekends, and rates are generally lower in off-peak months (November to March).
Is it cheaper to rent a car monthly instead of daily?
For those who need a car for longer periods, monthly rentals are a cost-effective alternative to car ownership.Here’s why a monthly rental could be the right choice:
- Lower daily rates – renting for a month offers better value than short-term hires.
- Maintenance and roadside assistance included – drive with peace of mind.
- No long-term commitment – rent for as long as you need and cancel anytime.
Do I need to pay the congestion charge or ULEZ when renting a car in London?
London’s congestion charge zone applies to most central roads, costing £15 per day (7am–6pm, Monday to Friday). Some areas also fall under the ultra low emission zone (ULEZ) fee of £12.50 per day, which applies to certain non-compliant vehicles.Many Virtuo cars are ULEZ-compliant, allowing you to drive in London without incurring additional charges. Always check the latest regulations before starting your journey.
Where can I park in London?
Parking in London varies depending on location, and planning ahead can save time and money.Here are some common options:
- Pre-booked parking spaces – apps like JustPark and Parkopedia allow you to find and reserve spots in advance.
- Pay & display zones – available throughout the city, with different time restrictions and pricing.
- Park and ride – parking outside central London and using public transport can be a cost-effective option.
What’s the best way to navigate London’s traffic?
London’s roads can be busy, but smart route planning makes driving easier:
- Use live traffic updates – apps like Google Maps and Waze help avoid congestion.
- Plan alternative routes – side streets may be quicker than main roads during peak hours.
- Watch for bus lanes and restrictions – driving in a bus lane during restricted hours can result in fines.
How do I rent a car with virtuo?
Renting a car with Virtuo is fully digital and takes just a few minutes. Here’s how it works:
- Download the Virtuo app and create an account.
- Choose your car and rental period – pick up from a London hub or opt for home delivery.
- Validate your driving licence and upload a selfie for verification.
- Receive your digital key 12 hours before your rental starts.
- Unlock your car via Bluetooth, check for any damage, and start your journey.
Why choose virtuo over traditional car rental?
Traditional car rental often means long queues, paperwork, and hidden costs. Virtuo offers a modern alternative that makes renting a car as easy as ordering a taxi.
- No rental desks, no waiting around – everything happens through the app.
- Premium vehicles, always – every car in our fleet is high-quality and well-maintained.
- 24/7 availability – pick up and return your car at any time.
- Transparent pricing – no unexpected fees or upsells.
In short, virtuo it's:
A seamless mobile-only experience
Avoid painful counter queues by booking, locating and unlocking your car with your virtuo app.
Available 24/7
Don't be bound by car rental office hours; book and start your rental at any time, whether that be in the day or at night, whenever suits you.
Premium car, every time
Always drive away with the car you actually booked, a premium Mercedes A-Class or GLA.
Hassle-free extras
Additional drivers, adjustable mileage package, baby seats...
A protection offer tailored to your needs
Basic, Plus or Premium, choose the protection that fits your needs.
First-class, dedicated customer service
Always on hand via chat, email or phone, our customer service team is on hand 24/7 to help before, during and even after your rental.