New BMW 1 Series
This sporty compact is dynamic, comfortable and a lot of fun to drive. Rent a BMW 1 Series with virtuo for a short or long term rental and enjoy with friends or family.
The most dynamic compact car.
A young, cool and urban vehicle.
Unique
This model has a remarkable design. With precise lines and a dynamic front featuring the brand’s signature twin grills, this sporty compact certainly stands out from the crowd.
Renowned for its performance
The BMW 1 Series' sharp, compact proportions make it feel agile and easy to drive from the word go. You’ll be sure to turn heads wherever you are.
Sporty
Powerful acceleration and flawless handling. This new model makes every journey amazingly rewarding with its powerful engine and a chassis that transmits the feel of the road through its dynamic suspension.
Where can you rent this model?
In the UK, you can rent this car in London. Reserve it at one of our many stations which are open 24/7. Thanks to our innovative technology, you can pick up your Virtuo using just your phone and the Virtuo app. No queues, no paperwork and no car rental counters!
Interested in long-term BMW rental?
If you don’t want to buy a car outright, our flexible leasing system is an excellent alternative to leasing. With our flexible leasing, you can rent one of our new BMW 1 Series vehicles for up to 90 days. Once this period is up, you can then rebook the same car using the Virtuo app.
Need a car for a special event?
The BMW 1 Series has a unique design that offers the simplicity of a compact with the character of a sports car. Wow everyone by turning up to a wedding or a family gathering in this new vehicle.
Features
Why rent the BMW 1 Series? The photos provide the answer:
Car model information
| Car characteristics | Value |
|---|---|
| Car body type | Compact |
| ACRISS code | CDAD |
| Transmission type | Automatic |
| Seats count | 5 |
| Doors count | 5 |
| Luggage capacity | 3 |
| Backup camera | Yes |
| Bluetooth | Yes |
| GPS | Yes |
| Prices from | From £43 / day |
| Number of cities available | 1 |
| Number of stations available | 11 |
Download the app
Enjoy hassle free rental by booking, locating and unlocking your car with the virtuo app.
How does virtuo work?
Complete your account
All we need is your driver's license and a selfie. The whole process will take a few minutes and you'll never have to do it again!
Book
Once you have decided on your preferred model, you can choose the best protection coverage and personalized options that suit your needs.
Unlock
As you get closer to your car, your virtual key will appear in the app and allow you to open your car by tapping on the unlock button!
Damage report
Quickly access the existing damage on the car through the app and report any additional damage
