Rent a BMW 1 Series

A sporty compact car that you’ll never get bored of driving

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1 Series or similar

New BMW 1 Series


This sporty compact is dynamic, comfortable and a lot of fun to drive. Rent a BMW 1 Series with virtuo for a short or long term rental and enjoy with friends or family.

The most dynamic compact car.

A young, cool and urban vehicle.


This model has a remarkable design. With precise lines and a dynamic front featuring the brand’s signature twin grills, this sporty compact certainly stands out from the crowd.

Renowned for its performance

The BMW 1 Series' sharp, compact proportions make it feel agile and easy to drive from the word go. You’ll be sure to turn heads wherever you are.


Powerful acceleration and flawless handling. This new model makes every journey amazingly rewarding with its powerful engine and a chassis that transmits the feel of the road through its dynamic suspension.

Where can you rent this model?

In the UK, you can rent this car in London. Reserve it at one of our many stations which are open 24/7. Thanks to our innovative technology, you can pick up your Virtuo using just your phone and the Virtuo app. No queues, no paperwork and no car rental counters!

Interested in long-term BMW rental?

If you don’t want to buy a car outright, our flexible leasing system is an excellent alternative to leasing. With our flexible leasing, you can rent one of our new BMW 1 Series vehicles for up to 90 days. Once this period is up, you can then rebook the same car using the Virtuo app.

Need a car for a special event?

The BMW 1 Series has a unique design that offers the simplicity of a compact with the character of a sports car. Wow everyone by turning up to a wedding or a family gathering in this new vehicle.


Why rent the BMW 1 Series? The photos provide the answer:

An outstanding brand

An outstanding brand

Renowned in the automotive industry, reliable and robust.

A sleek design

A sleek design

The sporty lines stand out from all the other compacts on the market.

An intelligent car

An intelligent car

BMW Live Cockpit, Park Assist, Apple CarPlay.

Have fun

Have fun

Enjoy driving this versatile car whether you’re in the mountains, at the beach or in town.

Car model information

A list of the main key features for the BMW 1 Series or similar you can rent with Virtuo.
Car characteristicsValue
Car body typeCompact
Transmission typeAutomatic
Seats count5
Doors count5
Luggage capacity3
Backup cameraYes
Prices fromFrom £43 / day
Number of cities available1
Number of stations available12

Download the app

Enjoy hassle free rental by booking, locating and unlocking your car with the virtuo app.



How does virtuo work?

Enjoy hassle free rental by booking, locating and unlocking your car with the virtuo app.
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Complete your account

Complete your account

All we need is your driver's license and a selfie. The whole process will take a few minutes and you'll never have to do it again!



Once you have decided on your preferred model, you can choose the best protection coverage and personalized options that suit your needs.



As you get closer to your car, your virtual key will appear in the app and allow you to open your car by tapping on the unlock button!

Damage report

Damage report

Quickly access the existing damage on the car through the app and report any additional damage